Apple to increase DRM for more movies?
If Apple wants to sell movies from Paramount, Universal, 20th Century Fox, and Warner Bros. at the iTunes Store, it may need to add another layer of DRM to its already-infested files.
What the studios want is for Apple to limit the number of iPods that can play an iTunes-downloaded flick. Movie execs aren’t anxious to tread on the path created by the music industry, particularly because they have more to lose. "We’re very willing to do a deal," said one exec, "but we’re keen to get some concessions from Apple that will account for the differences between the value of music and television content and feature film content.”
In its first week of offering Disney-only titles, iTunes sold more than 125,000 movies. Apple has been tight-lipped about numbers since then, but a better catalog with less emphasis on PG-13 would likely boost sales.[FT.com via iLounge]