T-Mobile takes on technobabble in the UK
A recent survey conducted by T-Mobile and online market research firm YouGov revealed that 5% of those polled in the UK believe that HSDPA has something to do with the body’s mineral content.
More than half of the unknown number of participants are so fed up with all the tech talk that T-Mobile is now putting all of its employees through a mandatory layman’s-terms training so that they can "clearly demonstrate what customers can do with their gadgets, and talk in their language rather than in megabits and gigabytes."
Although it hasn’t yet been confirmed, plans to enforce this training in the U.S. are on hold until the kids running the T-Mobile shops (here in Hawaii, anyway) first figure out what "layman" means. Seriously though, UK employees are really light-years ahead of their U.S. counterparts if they’re talking VoIP and HSDPA to customers off the street.[Tech Digest]