Sony helps dreamers dream

Sony_dreamDid you know that Sony is in the dream-making business?

I don’t know how long this has been up, but today I found a "do you dream in Sony?" page on the company’s global headquarters site that contains an amusing and almost whimsical mission statement (of sorts). None of the text is linked to a product, so it’s really just there to be there. I’m tempted to say that it’s actually the winning entry in a Sony-sponsored contest for elementary school students or the result of someone who just discovered font sizes, but maybe it really encapsulates what Sony thinks it’s all about. An exercise in self-reflection, -evaluation, -awareness, or something.

Or maybe it’s a clue that something revolutionary is coming. You can decide for yourself below.


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Jenn K. Lee

Jenn K. Lee is the founder of Pocketables. She loves gadgets the way most women love shoes and purses. The pieces in her tech wardrobe that go with everything are currently the Samsung Galaxy Note II, Sony Tablet P, and Nexus 7, but there are still a couple of vintage UMPCs/MIDs in the back of her closet.

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3 thoughts on “Sony helps dreamers dream

  • Is it just me? or does this sound like something Apple would write? Maybe its Sony’s extremely belated response to “Think Different”?

  • You’re right! It’s VERY Apple-y.

    I don’t understand why it’s sort of buried on their site, though. If this is really their take on things, they should at least promote it.

  • It’s more like those trite blurbs on japanese products about how the product will bring you peace, wants to enrich your life or is a pure gift from nature.


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