Sony Card Bonus Button increases Sony Rewards membership

Unlike my husband, I don’t sign up for every rewards program or redeem offers for bonus points that come my way. But when the Sony Card Bonus Button arrived in the mail this week, I couldn’t help but be curious about what would happen when the button was connected to my computer.

There was promise of a free gift on the promotional materials that accompanied the button, so I plugged it into my Vaio TZ, watched a rainbow of colors light up from within the plastic dome as drivers were being installed, and pushed the button.

A window flashed on the screen so quickly that I couldn’t see what it was (it looked like a run command) and within seconds, a new tab in Firefox was opened to show this Welcome to Sony Rewards! page.

Lured by "250 bonus points and a 20% insider savings coupon," as well as daily giveaways, weekly deals, monthly dream prizes, and wish-list sweepstakes, I signed up.

So I’m now a member of Sony Rewards and despite my general aversion to such incentive programs, I’m actually kind of happy about it. I already have a Sony Card (Visa), which earns 5 points per every dollar spent at Sony Style, and I’ve always been a fool for Sony products, so I may as well embrace what the program has to offer.

• Today’s daily giveaway prize, for example, is the $200 Cyber-shot W120 digital camera. I’ve been using a T-series Cyber-shot for the past two years with no complaints, so I’d be happy to be one of the three winners chosen. Sony Card holders can also select something from their wish list (up to $1,000) instead, which is a really nice perk.
• This week’s deal is the DVP-FX810 8-inch portable DVD player for $115. It’s not listed at Sony Style anymore, but Amazon (who normally has the best prices) has it in stock for $148.
• You don’t have to buy anything to earn Sony Rewards points. They can also be earned by creating and maintaining a wish list, completing polls, and participating in Sony Television entertainment activities.

Each reward point is equivalent to a penny, so it’s easy to figure out how many you’ll need to redeem for a particular item. A Sony mylo 2, for example, retails for $299.99 and therefore requires 29,999 points. You can also redeem whatever points you have and then just pay the difference.

Is Sony Rewards the best rewards program out there? It’s the only one I’m signed up with so I really have no idea, but it seems pretty good so far.

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