Pocketables launches Good and EVO, new site dedicated to HTC EVO 4G


Pocketables is thrilled to announce Good and EVO (G&E), our new sister site dedicated to the venerable HTC EVO 4G superphone!

Rather than wait for the official release of the HTC EVO 4G on June 4th, I bought one of the Google I/O ones on eBay last Friday and started a dedicated site for it while waiting for its arrival. G&E was an impulse decision and is therefore only 4 days old today, but there’s enough content on it to warrant a launch. My EVO was also just delivered this afternoon, so the timing made sense. I’ve already unboxed it on the new site and will be exploring it from all angles and documenting my experiences there as well.

G&E will feature select news and in-depth coverage of the EVO, including feature-specific reviews, regular usage notes, tutorials, and tips. There’s not a whole lot of that just yet given the site’s age, but there will be soon.

So why the EVO and not one of my other gadgets? Good question. I actually had plans to start a new site dedicated to another gadget and may still do it eventually (I already have the domain and the general design done) but chose the EVO as my introduction to single-device blogging for several reasons.

The main reason is that I was getting the handset 1.5 weeks early, which would give me a good opportunity to start something before all the user blogs popped up. Yes, a handful of sites have already published their EVO reviews, but a single review on a a general tech site isn’t as comprehensive or useful to prospective buyers as an entire site devoted to it.

I also didn’t want to flood Pocketables with EVO coverage, which I probably would’ve done because of the timeline. Even though it’s my site and I should be able to do whatever I want on it, I got a lot of complaints when I apparently went overboard with my Sony Vaio P coverage last year. I don’t want something like that to happen again, as it’s a serious buzzkill. G&E is just about the HTC EVO, so visitors will know what to expect at all times. People who don’t want to hear about the EVO won’t come to the site. Everyone there will be there because of a very specific common interest.

Another reason I chose the EVO to build a new site around is that it’s not as niche as my other gadget interests. I think the EVO is the most mainstream and non-polarizing device I’ve ever had. When any site writes about it, the comments are almost always positive. This is nice because I don’t have time to deal with irrational fanboy/hater arguments. It’s also refreshing to write about something that appeals to people outside of the comparatively small UMPC/MID community.

So that’s why G&E was born.

I haven’t worked out exactly how the two sites will co-exist just yet, but there shouldn’t be too much cross-linking going on. Doing that all the time defeats the purpose of having two separates sites if you ask me, so you’ll only see something on G&E promoted here if it’s relevant to this audience.

If you’re interested in the HTC EVO 4G, I hope you’ll join me at Good and EVO.

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Jenn K. Lee

Jenn K. Lee is the founder of Pocketables. She loves gadgets the way most women love shoes and purses. The pieces in her tech wardrobe that go with everything are currently the Samsung Galaxy Note II, Sony Tablet P, and Nexus 7, but there are still a couple of vintage UMPCs/MIDs in the back of her closet.

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