Dell Tech Camp coverage glosses over Streak

Streak-dell-tech-campLast week, Dell held its second annual Tech Camp in London to showcase its products and services launched in the past 12 months. The event was for journalists and analysts in Europe, the Middle East, and Africa, which is presumably why none of the US blogs covered it.

The Dell Streak was there, as evidenced by this tweet (where the image at right comes from) and this photo on Flickr, yet it is nowhere to be found in the company's official Dell Tech Camp photoset and isn't even mentioned in the event's top ten list of unmistakable highlights. The Dell Vostro V13 and Precision M6500 computers both got spots on the list, so it's not like specific products were purposely being omitted to focus on other things. And while I'm sure they're both very nice products, there's no way that they're more "list worthy" than the company's 5-inch Android smartphone!

What's also strange is that something was clearly edited out of the short video interview (see below) taken at the gathering with Ed English, Head of Enterprise Marketing. When asked what he thinks the biggest highlight from the event is, he says that he has a two-part answer. Turnout was his first answer, but his second answer is never fully heard. He says, "to be more specific and maybe to put my enterprise hat on a little bit, I was personally on the booth where we were demonstrating" and then the footage fades into what seems like a completely different answer to me.

The video is less than 2 minutes long, but fast-forward to about 1:07 if you just want to hear his partial answer and see the edit.

The interview may have nothing to do with the Streak, of course, but I still find it really odd that Dell is almost pretending the device doesn't exist in its coverage of the event. The Streak is probably the company's most highly anticipated product ever and it's already available in the UK, where the Tech Camp was held, so why the secrecy?

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Jenn K. Lee

Jenn K. Lee is the founder of Pocketables. She loves gadgets the way most women love shoes and purses. The pieces in her tech wardrobe that go with everything are currently the Samsung Galaxy Note II, Sony Tablet P, and Nexus 7, but there are still a couple of vintage UMPCs/MIDs in the back of her closet.

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