Sprint sends out emails about HTC EVO, introduces first 4G phone last

Evo-sprint-emailThe HTC EVO 4G was released in the US almost two months ago and if it weren't for tech blogs and commercials, I guess I only would've found out about it a few days ago when Sprint sent out an email introducing me to the country's first 4G phone. "First of its kind," the email says. "The new HTC EVO 4G" (emphasis mine).

Maybe I'm just a jaded consumer who likes to buy devices on the day they're released (or earlier if possible), but a nearly two-month-old device is not new to me. It's two months old.

Semantics aside, Facebook, YouTube, Qik, CBS, PicSay, and Pandora all make an appearance in the email, which clearly positions the EVO as a device designed for entertainment and social networking. I find this interesting because if I had never heard about the EVO before the email, I wouldn't know anything about the phone's speed, screen size, 8-megapixel camera, front-facing camera, or HD video capture capabilities (you know, all the things that really make the EVO stand out).

If you didn't get the email (I assume it got sent to everyone with a Sprint account), it didn't make it through your spam filter, or you just didn't read it, this is what it says:

It always feels good to be first. First to post a comment on Facebook. First to catch a buzzed-about YouTube video before that one guy in the office does. First of your friends to share live video of that trip that should have stayed in Vegas.

Introducing a phone first moz screenshot - for some reason we don't have an alt tag heremoz screenshot 1 - for some reason we don't have an alt tag here— the new HTC EVO 4G. Only from Sprint. Only on the Now Network.

I suppose the target demographic will appreciate Sprint's attempt at trying to relate to them, but it seems very forced to me. Also, I had to laugh when I got to the "introducing a phone first" bit considering the timing of the email.

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Jenn K. Lee

Jenn K. Lee is the founder of Pocketables. She loves gadgets the way most women love shoes and purses. The pieces in her tech wardrobe that go with everything are currently the Samsung Galaxy Note II, Sony Tablet P, and Nexus 7, but there are still a couple of vintage UMPCs/MIDs in the back of her closet.

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