Platinum Series 3500mAh extended battery for HTC EVO proves going generic doesn't always save money

Evo-platinum-extended-battery Best Buy's in-house Platinum Series brand of accessories for the HTC EVO 4G (and many other devices) is well known to be nothing more than Seidio accessories stamped with the Pt brand.

I suppose you could look at it as the generic version of Seidio, which is basically what it is, but then you'd have a tough time figuring out why the Platinum Series 3500mAh extended battery for the EVO is $69.99 when the identical Seidio-branded version (MSRP of $69.95) usually runs somewhere in the low $50s at Amazonir?t=goodandevo 20&l=as2&o=1&a=B003SNIR7Y - for some reason we don't have an alt tag here. Best Buy's brand used to be significantly cheaper than "the real thing" (e.g., there used to be a $15 difference between the real Innocase II Surface Combo and the Platinum Series rebrand), so it's surprising that the retail chain's prices have been raised.

A quick look at Best Buy's current online inventory shows that the extended battery isn't the only accessory affected either. In fact, the generic Innocase II Surface case is actually now $5 more expensive than the real one!

Evo-platinum-extended-battery-bb

And I thought the whole point of buying a lesser brand was to save some cash.

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Jenn K. Lee

Jenn K. Lee is the founder of Pocketables. She loves gadgets the way most women love shoes and purses. The pieces in her tech wardrobe that go with everything are currently the Samsung Galaxy Note II, Sony Tablet P, and Nexus 7, but there are still a couple of vintage UMPCs/MIDs in the back of her closet.

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