Will multiple Android markets help or hurt?

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There have been plenty of rumors going around of Amazon opening up its own Android market. Prices will be the same, and it will just be an alternative for people to get their apps. 

But how is this going to affect the end-user? When faced with multiple choices, the average consumer will likely not choose anything at all. So let's take a look at how this will affect the popularity of Android's apps, should Amazon open it.

Currently, there is only one official Android Market. Yes, there's AndroLib, SlideMe, and other app stores that manufacturers who don't have access to Google's apps must use instead, but they obviously pale in comparison to the real thing. The Market is run by Google with fairly relaxed regulations. It has very good sales numbers, as well. Most devices have the Android Market preinstalled and a shortcut set up on the main homepage. Because of this, consumers have incredibly fast and easy access to tens of thousands of apps from many developers around the world. 

Amazon is very well known by many people, but not as many people who know about Google. When a consumer sees a shortcut from Amazon, they might assume that it's for Amazon's regular practice of business: shopping. As a result, many people could overlook the opportunity to look for apps.

Or maybe consumers would just get confused about which is better.

This is why I think both Amazon and Google should team up. Imagine if Amazon's incredible shopping expertise were combined with the power of Google's relationships with all of Android's developers. 

If Amazon decides to open its own market, will you still buy from Google, switch to Amazon, or just use both?

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Calob Horton

Calob Horton is an associate editor at Pocketables. He loves all technology, no matter which company it comes from. This unbiased view of the tech world allows him to choose the products that best fit his personal needs and tastes: a Microsoft Surface Pro, a Samsung Galaxy Note 3, and a third-gen iPad.Google+ | Twitter | More posts by Calob | Subscribe to Calob's posts

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6 thoughts on “Will multiple Android markets help or hurt?

  • amazon if they give us more than 15 mins to get a refund if we dont like the app

  • I’ll switch to Amazon. I’m a recent addition to the Android world (Galaxy Tab), but I haven’t purchased any apps from the Market because I don’t want to link my payment info to yet another account. Amazon already has my business for Kindle books and MP3 downloads.

  • Avatar of Whiteacre

    Depends on the prices of each store. As far as I’m concerned, the more choice for the consumer, the better.

  • Having another option out there for sure doesn’t hurt but what’s wrong with the current market?

    To me it works absolutely flawlessly and I’m more than happy playing with an app for 24hours before I decide if I want a refund or not.

  • Avatar of Rapid Fire

    The refund period is only 15 minutes now.

  • Avatar of mildlydisturbed

    I’m hoping one of the markets will bother to scan the stuff they have for known viruses and malware so 800 million droid users don’t get infected by a known virus / hsve to run blahware


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