Those folks over at RIM just can’t get things under control. After butchering the launch of its PlayBook tablet, not updating it with email support, and then getting caught in the TouchPad firewall commotion having to lower their prices, the company has just announced that version 2.0 won’t be available until February. Also, the BlackBerry Messenger service will still be through BlackBerry Bridge, meaning that you need a BlackBerry phone to actually use it, just like email support.
So, essentially a great tablet continues to be crippled because of poor management decisions. It’s unfortunate because I really like what the PlayBook brings to the table. The OS is insanely smooth at this point, and the browser and keyboard is as good or better than what iOS offers, and infinitely better than Android. If RIM could only follow through on what it’s customers want, instead of making poor management decisions, the PlayBook could actually compete. Instead, die hard CrackBerry addicts have to continue to wait to have a full featured tablet. Full update from RIM after the break.
We know that many of you are looking forward to BlackBerry PlayBook OS 2.0, and we wanted to provide you with an update on the progress that we’re making.
As much as we’d love to have it in your hands today, we’ve made the difficult decision to wait to launch BlackBerry PlayBook OS 2.0 until we are confident we have fully met the expectations of our developers, enterprise customers and end-users. And here’s what we’re doing to accomplish that.
First off, we have decided to defer the inclusion of the BBM application to a subsequent BlackBerry PlayBook OS release. We are committed to developing a seamless BBM solution that fully delivers on the powerful, push based messaging capabilities recognized today by BlackBerry® users around the world and we’re still working on it. In the meantime, BlackBerry smartphone users will be able to continue to use BlackBerry Bridge to securely access BlackBerry Messenger on the BlackBerry PlayBook tablet’s high resolution display.
Secondly, we are excited to now be providing developers with the gold release of the native SDK for the BlackBerry PlayBook tablet as well as a beta of BlackBerry PlayBook OS 2.0 (launched last week at BlackBerry DevCon Americas). The developer beta allows developers to begin porting their native apps to the PlayBook platform. In the following months, the developer kit will be updated with the full Cascades animation and UI engine that was first demonstrated at BlackBerry DevCon. We expect that the developer beta will generate thousands of new applications for BlackBerry PlayBook OS 2.0.
Shortly we will also be starting a series of closed betas of BlackBerry PlayBook OS 2.0 with select enterprise customers from our Early Adopter Program (EAP). These betas will be rolled out over the course of this year and are an important next step to bringing our unmatched enterprise app deployment, device manageability, security and email integration capabilities to the tablet category. The betas will be conducted within global enterprise environments and will test the BlackBerry PlayBook tablet solution from end-to-end within corporate IT infrastructures. Feedback and improvements from these betas will benefit the overall BlackBerry PlayBook customer experience.
We believe BlackBerry PlayBook OS 2.0 will deliver a great experience for our customers, building on the powerful performance introduced with BlackBerry PlayBook tablet earlier this year. The software update will add advanced integrated email, calendar and contact apps, a new video store, as well as new functionality that will allow your BlackBerry smartphone and BlackBerry PlayBook to work together even better.
For the enterprise, we’re addressing many barriers to tablet adoption, including device manageability and enterprise application deployment. Enterprises will uniquely have the ability to manage tablets from a centralized server, while BlackBerry Balance ensures a seamless user experience for personal and professional needs and gives CIOs the peace of mind that corporate data is secure. Plus BlackBerry PlayBook OS 2.0 will provide dedicated shelf space inside the BlackBerry App World storefront to make approved enterprise applications easily available to an organization’s end users. Together these features will help change the way enterprises view and use tablets.
So when could an end user get the new update? We expect to deliver the new BlackBerry PlayBook OS to customers in February 2012 and we’ll continue to keep you updated as we progress to the launch.
– David J. Smith, SVP, BlackBerry PlayBook, Research In Motion