If none of the other bad RIM news that I've reported over the past few months has convinced you that the Canadian company is spiraling downwards, then maybe this piece will help you over the fence. Today, RIM announced that it has changed its next-gen operating system's name from BBX to BlackBerry 10.
You're probably thinking this isn't that big of a deal; it's just a name change, after all. But the change was most likely caused by the lawsuit that was created by BASIS, a software company that already had an operating system of the same name.
Usually, companies can either work things out with each other over names, like licensing the names or simply buying them outright. Apple had done it for the iPad with Cisco, but the problem with RIM is that it's losing money quickly, so licensing and buying things from other companies is kind of out of the question.
Another option, of course, was to simply use a different name altogether. Some other people have tried dissecting 'BBX' and have actually come up with the thought that BBX stands for BlackBerry X, with X being the Roman numeral for 10. So, all along, it was BlackBerry 10, just in a more stylish, more approachable name.
Oh well. If BlackBerry 10's visual flair isn't changed, then I don't think the name will matter.[CrackBerry]