Among its features are built-in theme and lockscreen downloads, the iPhone jitter icon effect, re-organizable app lists, 14 screen transitions effects, app drawer transition effects, the ability to group items in the app drawer into folders so they're not just all randomly jumbled there, and much more. It also includes power and memory saving widgets, the ability to hide applications, and the ability to sort folders or organize content.
Playing with it, I can say it's very well laid out and feature rich. It feels a bit like iOS, MIUI, and Android had a baby and named it after a game console.
This is still a fairly early beta, and while everything but the weather widget works (unless you're in China), some things still have some translation issues. But you get what you pay for, and this is free for the moment.
[xda-developers]