Good and EVO

HTC plans to narrow smartphone lineup in 2012

Mobile World Congress will be happening on February 26, but it appears that HTC won't be announcing as many phones there or for the rest of the year as many have expected/hoped.

Don't worry! This could potentially be a good thing. HTC's UK chief Phil Roberson said that in 2012 the Taiwanese manufacturer will focus on a smaller number of quality device models instead of sheer quantity.

"We [HTC] have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs."

At first, this may seem like a bad thing – less choices can't be good, right? But in actuality, this may mean that HTC will start putting out heavy hitters and advertising them as much as I see phones like Samsung's Galaxy Nexus and S II being promoted. In this case, let's hope that less is more.

In related news, the company will also stop focusing on tablets (more bad news for EVO View fans!) and beef up its Windows Phone lineup. Bottom line for those waiting on the next HTC EVO: it could be one of the biggest phones of 2012.

[Android Police]
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Sam Sarsten

Sam Sarsten is a former contributing editor at Good and EVO, which was merged with Pocketables in 2012.

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