HTC to slow down on releases and focus on amazing hardware

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If you were to walk into any carrier's brick-and-mortar store, chances are that you'd see a multitude of different devices from any one manufacturer inside. Samsung has the Galaxy Nexus and the Galaxy S II devices competing for the top spot, and HTC has all of its great phones, too. But according to HTC's UK Chief Phil Roberson, the manufacturer doesn't want to do that anymore.

"We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs."

Roberson also stated that HTC will be focusing on smartphones this year, but it also won't be stepping entirely out of the tablet market, either. But given the company's plan to release a few amazing devices a year, it's probably better to pour all its resources into smartphones. 

I've always loved HTC's devices, but I do think that 2011 was its messiest year in terms of device SKUs. I would accept one or two phones per carrier from the company; however, having low-, mid-, and high-end smartphones alongside its featurephone offerings on AT&T is pretty indicative of a company that doesn't communicate very well on the inside. I understand the need for product diversity, but that's a bit too much. At most, how about a mid- and a high-end smartphone per carrier, with one or two carriers having a featurephone? 

[Mobile Today]
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Calob Horton

Calob Horton is an associate editor at Pocketables. He loves all technology, no matter which company it comes from. This unbiased view of the tech world allows him to choose the products that best fit his personal needs and tastes: a Microsoft Surface Pro, a Samsung Galaxy Note 3, and a third-gen iPad.Google+ | Twitter | More posts by Calob | Subscribe to Calob's posts

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