BlackBerry PlayBook’s market share rises following big price cuts
This month has been chock-full of news about Windows 8 and Android devices, but little has been said about the BlackBerry PlayBook. In fact, it hasn't even been mentioned since the beginning of this month with the announcement of free PlayBooks for Android developers.
Typically, a drought of information about a product would mean that it isn't a very successful one. Luckily for RIM, the exact opposite is true: PlayBook market share has increased by 10% in Canada. Before the price cut of $300 per model, the PlayBook's Canadian market share was just a measly 5%. Now, it's at 15%.
That's a pretty massive jump in percentage, even if it is all based off of the price cuts. Obviously RIM is selling the tablets at a pretty significant loss, but the fact that market share is growing is certainly a good sign that the tablet and the platform could turn out more popular than it originally would have become. People aren't going to spend even just $200 on something that they don't use or like.
For RIM's sake, I hope these increased numbers can drive the PlayBook to become an even more popular tablet. With a great OS experience and hardware, and a very good price, I expect more and more people to be using it soon enough.
[The Globe and Mail]
