Good and EVO

More details emerge on HTC’s 2012 strategy


Just a short while after releasing a less-than-stellar earnings report for Q4 2011, HTC announced exactly what they're planning on doing to keep their products fresh and exciting. Namely, HTC is starting a brand new Studio Division that will report to CEO Peter Chou and be in charge of designing fewer, but better, consumer devices.

Previously, we knew that HTC wanted to change their device strategy, but we didn't know they'd be reorganizing on such a large scale to help accomplish this. Hopefully, this new division will also bring in some new blood that will be able to spice things up a bit.

Some focuses for 2012 for the Studio Division will inclue better battery life and improved build quality as 4G LTE technology becomes more prevalent. This should be music to the ears of HTC EVO owners, who have often complained of being tethered to their chargers and, in some extreme cases, have suffered from loose charger ports or light bleed.

I, for one, am excited to see what HTC has up its sleeves, as it seems like they're gearing up for what just might be one of their best years yet.

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John F

John was the editor-in-chief at Pocketables. His articles generally focus on all things Google, including Chrome and Android, although his love of new gadgets and technology doesn't stop there. His current arsenal includes the Nexus 6 by Motorola, the 2013 Nexus 7 by ASUS, the Nexus 9 by HTC, the LG G Watch, and the Chromebook Pixel, among others.

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