What does Dell’s shying away from the consumer PC market mean for Streaks?

Streak_familyIf I were to tell you that Dell is switching its focus from the consumer PC market to the IT market, what would you say? Would you be disappointed? How about indifferent? 

Regardless of how you feel, that's what Dell is planning to do. Today, the president of Dell's enterprise unit, Brad Anderson, told PC Pro that, "We're [Dell's] no longer a PC company, we're an IT company."

While Anderson was directly talking about Dell's line up of consumer desktops and laptops, this news can also be used to predict the future of the Streak line of phones and tablets, as well. If you follow other tech sites, you'll know that companies like Lenovo and Fujitsu have been releasing business-oriented Android tablets for some time. If Dell is truly going to focus on the business world and IT, Streaks could become a major part of the company's business. 

Then again, maybe Dell is interested in making servers and offering services for its business products and will simply abandon the Streaks more than it already has. In any case, I think this will have a major impact on what comes out of Red Round Rock in terms of the Streak line. 

Any thoughts? 

[PC Pro]
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Calob Horton

Calob Horton is an associate editor at Pocketables. He loves all technology, no matter which company it comes from. This unbiased view of the tech world allows him to choose the products that best fit his personal needs and tastes: a Microsoft Surface Pro, a Samsung Galaxy Note 3, and a third-gen iPad.Google+ | Twitter | More posts by Calob | Subscribe to Calob's posts

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9 thoughts on “What does Dell’s shying away from the consumer PC market mean for Streaks?

  • Avatar of votolom

    It’s Round Rock, not Red Rock ;)

  • Avatar of wolfpack

    please release Opus One as your last device…really waiting :(

  • Avatar of Themanii

    It was released months ago as the Lenovo LePad S2005, dell canceled “Opus One” over half a year ago.

  • Avatar of hatersaurusrex

    Having worked for Dell for 7 years, I can tell you we are not planning on abandoning the consumer line at all. We have been in a long term fight to overcome the notion by the public that we’re just a laptop and desktop manufacturer, and this statement is a reaffirmation of that. I work in b2b enterprise sales (servers and storage) and half the customers I meet with still think of us as just a hardware vendor.

    We’ve acquired over a dozen companies in the last 2 years, most of which have nothing to do with hardware. We’ve bought consulting firms, systems management, storage companies, and recently a software company. The idea is really to re-brand ourself as a company, not to drop the ball on the consumer segment.

  • To my mind Dell has already “dropped the ball” on it’s marketing of the Dell Streak in all it’s variants.

    So many people want to buy one after seeing mine. I find it bizarre that Dell is not supporting the Dell Streak 5 device after winning a Military contract for the same.

    At the moment though I would have to advise people to buy a Samsung Galaxy Note if they need a device that will get some support.

  • Thanks Guy. But if your post is not about DS5 please go to your Galaxy Note or any other 5” device forum.

  • Fair enough, leave the PC market, but stay in the post-PC one (with portable devices, Android and WP phones and tablets). Dell is walking away from the money if they don’t try to expand their mobile line.

  • I am seriously disappointed. Although it is now an old device the performance of the hardware seriously impresses me but what is hardware without continuing support? I blame modern business ethics combined with Apple i devices. Few companies want to put in the effort to compete with the iPad. There is a serious culture of short termism in modern business that is pointless and is causing the world to lose a lot of diversity because of the cowardice of CEOs who feel beholden to get results for share holders NOW.
    If Dell had simply invested a little more effort, time and money then they could have done really well with this device. They already had a brilliant piece of hardware; all they had to do was polish the edges of the experience.



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