Windows Phone 7, however amazing it may be, has had one major issue: developer support. It offers the hardware choice that Android does while still offering a locked-down, and oftentimes smoother, user experience. Those things come at the expense of the app ecosystems that iOS and Android offer, though.
But Microsoft isn't just a bunch of idiots. The slide above these words was leaked today, and it outlines Microsoft's plans for growing the number of apps currently in the Windows Marketplace.
Windows Phone has some unique features that competitors can't match, but Microsoft hasn't truly taken advantage of them. In my opinion, the biggest one there is the Xbox integration. According to this slide, Microsoft is giong to take advantage of this integration by pushing it as a major feature for the platform; in turn, this should make the mobile gamers of the world rush towards Windows Phone.
Microsoft is also going to try to lower the price of the apps in the Marketplace to ones that are competitive. Historically, WP7 apps have been a little more expensive than the same apps on iOS or Android – this is a pretty similar phenomenon to RIM's App World.
Hopefully the Redmond-based company can fix the app issue soon. I know more than one person who will be purchasing a Nokia Lumia 900 on launch day, and I also know they'd love to be able to play Angry Birds Space on them, too.[ZDNet]