Moborobo is the iTunes of Android, gets updated to 2.0
iTunes on computers is a sensitive subject. Some hate it, some love it, some hate it but realize it's useful. Less useful since iOS 5.0 took over a lot of its features perhaps, but a PC sync client that can handle your device properly can be handy even so. For Android though, there aren't really many similar software options. Some companies have software like Samsung and its Kies, lots of the devices use the MTP standard for media transfer, which means a lot of media library apps can interface with them quite easily, and there is software like doubleTwist, but there's still room for more competitors.
Moborobo is an all-in-one PC-side Android sync suite that was just updated to version 2.0. It has a ton of features, like media sync, application installation from the PC side, contact sync, backup features, and even the ability to remotely send SMS messages from the computer. Another neat feature is the ability to transfer contacts from iOS, which should make the switch easier if you haven't synced your iOS device with Google Contacts. It can even do all of these things over WiFi, so you don't need cables.
if you like what you see from this company, it also offers an ebook reader, media player, and launcher – all free. I can't say I miss having to sync a device with a PC myself, but I can see this being useful in different settings, perhaps specifically the office when it comes to the remote SMS (not that such a feature is revolutionary).
[Moborobo]
