We have known for a while that ZTE is planning on making a big entrance into the US market this year, and now, we know how the Chinese manufacturer is planning on doing it.
Today, ZTE explained to reporters about what the company is planning on for its future. It's hoping to ship 100 million smartphones a year by 2015, and to do that, it's going to make two 'phablets' – very much akin to Samsung's ever popular Galaxy Note. Lv Qianhao, head of handset strategy at ZTE, said in the press release that:
"We want to come up with the next generation of a Galaxy Note-type product – a combo product of handsets and tablets."
Large phones might not be for everybody, but I think that with the right marketing and price points (with the latter being ZTE's specialty), we could see even more people carrying around mini-tablets with phone functionality in the near future.
That is, if ZTE can establish a good connection with US consumers. ZTE is almost completely unknown outside of China, and it might be a bit of a challenge to change that. But given the fact that ZTE is fairly serious about hitting the US hard, I'm sure the company will market the phones properly.[Reuters]