Even though HTC recently said that it found consumers prefer thinner phones over longer battery life, it recently posted a blog saying that the company is listening to customers who want better battery life. In developing the new HTC One series, HTC stated that it “researched all layers in the phone; from the chipset, networking, display, operating system and preloaded applications – all with the goal of making the most efficient use of both power and data consumption.”
After reminding people that more battery capacity translates into a larger physical size (which means bigger and heavier phones), HTC said that it prefers a “holistic approach to software and hardware management.” In other words, making bigger batteries is only a Band-Aid for the bigger problem of inefficient power management.
HTC says its efforts have paid off in the HTC One X, which shows some big improvements over the previous-generation HTC Sensation. This includes a 147% increase in talk time, 105% increase in MP3 playback time, 39% increase in video playback time, and 23% increase in web browsing time.
You can read the full post below, but I’ll just say that I’m glad to see HTC responding to legitimate customer complaints. Battery life is especially important when the battery is non-removable, as plenty of readers made clear at our companion site, Good and EVO. I’ve been pleased so far with the battery in my HTC One S, so I expect the slightly-larger battery in the One X will be even better.[HTC]