Sprint seems to be taking full advantage of all the hype surrounding the HTC EVO 4G LTE, and its latest publicity stunt involved showcasing the device on NBC's The Voice. Since The Voice premiered last year, Sprint has been a big sponsor for the show, even promoting the HTC EVO 3D last year during a live airing.
But with a new year comes a new device, and Sprint wanted to take this opportunity to capitalize on people's excitement. During Monday's live show, which was the first of a two-part season finale, Christina Milian gave each of the three finalists an EVO 4G LTE, saying: "Our friends from Sprint wanted to give each of you the brand new EVO 4G LTE. The phone is equipped with an amazing camera and the authentic sound of Beats Audio, so you can get the full music experience, just like the artists intended."
That didn't sound scripted at all! And those excited looks on the contestants' faces also don't look forced, either!
Thanks, Henry!
