Good and EVO

Sprint launches new HTC EVO 4G LTE ad campaign that seeks to tug at our heartstrings

Is it just me, or are lots of ad campaigns suddenly throwing around the concept of “love” in an attempt to create some kind of unbreakable bond with potential customers? I’ve seen this everywhere, from my bank’s new slogan that “we love our customers” to my eye doctor’s reminder that “we love your eyes!” I guess Sprint is no different, with their brand new “Unlimited Love Unlimited EVO” ad campaign for the HTC EVO 4G LTE.

Sprint’s official press release, which the company sent out earlier today, is filled with not-so-subtle encouragements to “love” and feel “passionate” about your EVO, and to embrace any “emotional response” you get from your new smartphone.

Don’t get me wrong; I actually do love my new EVO 4G LTE, but I find these calls to love slightly humorous. After all, even though this is pretty much the most awesome phone on the market right now (to me, at least), it’s still just a phone.

In any case, we should start seeing the above commercial on TV more and more frequently as Sprint propagates its latest campaign across the country. And I do have to admit: this commercial is pretty neat. I’m not just sure if I’m feeling quite the same kind of passion that Sprint wants me to feel.

[Sprint]
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John F

John was the editor-in-chief at Pocketables. His articles generally focus on all things Google, including Chrome and Android, although his love of new gadgets and technology doesn't stop there. His current arsenal includes the Nexus 6 by Motorola, the 2013 Nexus 7 by ASUS, the Nexus 9 by HTC, the LG G Watch, and the Chromebook Pixel, among others.

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7 thoughts on “Sprint launches new HTC EVO 4G LTE ad campaign that seeks to tug at our heartstrings

  • Maybe if they spent more money on their network I wouldn’t be jumping to Sprint.

    Reply
    • I mean’t jumping to Verizon.

      Reply
  • Avatar of Paul E King

    Oh, it’s limited love… you try and get into a polyamorous relationship with your data connection… perhaps a little laptop action going on in the background, maybe providing wifi for a Nintendo DS, oh you’re going to see Sprint limit that love.

    “Aw come on baby (Sprint), a little side tether action for my Nephew’s DS don’t mean I love you less…you’re the one who suggested this in the first place”

    Yeah Sprint, you talk like you can take it, but we know you can’t stand to see the love spread around….

    Reply
  • Does anyone know what app that is that they are using

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  • Actually, the backwards “LOVE” in the logo reminded me of the Ron Paul “REVOLUTION” signs more than anything else.

    Reply
  • Great commercial. I want to know what app they are using as well. I know I keep saying this but if only Sprint had lte up or even a decent 3g network in my area I’d still have 2 lines with them. As much as I love my gnex I’d kill to have a one x or evo lte. The 3d was such a let down as far as the display and wireless radios.

    Reply
  • I also want to know what apps they were using.

    Reply

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