Sparrow acquired by Google

sparrow google - for some reason we don't have an alt tag here

Sparrow is a popular alternative email client for iOS devices and Macs. It has been the topic of numerous positive reviews and articles across the web, and Google has noticed: today, Sparrow announced that it has been acquired by the search giant.

In a post on Sparrow’s website, CEO Dom Leca explained why his company accepted the acquisition:

“We’re excited to announce that Sparrow has been acquired by Google!

We care a lot about how people communicate, and we did our best to provide you with the most intuitive and pleasurable mailing experience.

Now we’re joining the Gmail team to accomplish a bigger vision — one that we think we can better achieve with Google.

We’d like to extend a special thanks to all of our users who have supported us, advised us, given us priceless feedback and allowed us to build a better mail application. While we’ll be working on new things at Google, we will continue to make Sparrow available and provide support for our users.

We had an amazing ride and can’t thank you enough.

Full speed ahead!

Dom Leca

According to a report by The Verge, the acquisition cost Google no more than $25 million. However, since both Google and Sparrow plan to work together on future projects – presumably Gmail-related – Leca confirmed that current Sparrow apps won’t see any updates that add additional features, but the company will continue to push out critical support updates.

Google’s Gmail app for iOS has been lacking in functionality from the start, so it’s fairly obvious that Google bought Sparrow simply for added functionality in Gmail apps for platforms other than Android. No timeline for Sparrow features to hit Gmail apps has been mentioned, but I’m positive that both teams are already hard at work to bring a fantastic Gmail experience to all users.

I’ll definitely be checking out the updated Gmail app on my iPad when it hits the App Store. What’s your favorite third-party mail client?

[Sparrow | The Verge]
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Calob Horton

Calob Horton is an associate editor at Pocketables. He loves all technology, no matter which company it comes from. This unbiased view of the tech world allows him to choose the products that best fit his personal needs and tastes: a Microsoft Surface Pro, a Samsung Galaxy Note 3, and a third-gen iPad.Google+ | Twitter | More posts by Calob | Subscribe to Calob's posts

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