Risk of Apple ban may have caused Galaxy S III sales to increase, giving Samsung a very small win
While the Apple vs. Samsung judgement was obviously a bad thing for Samsung, as the old saying goes, “every cloud has a silver lining.” In this case, the silver lining for Samsung may actually do them some good, as some sources have it that the threat of Apple banning the Galaxy S III has resulted in a spike in sales.
Now, it is important to keep in mind the fact that the information comes from a survey of only 16 different retailers, but according to the report most of them sold out of the S III, and some reported that the increase in sales had been what appeared to be a direct response to the ruling. Obviously, correlation does not always equal causation, but in this case a connection seems likely. Interestingly, the Galaxy S III isn’t actually one of the smartphones that Apple has filed to ban just yet, but consumers may sensibly see the other ban request as threatening to the flagship Samsung device.
This news is quite interesting to me for a couple of reasons. First off, it shows that people are aware of the Galaxy S III, and are going out of their way to make sure they get it. Obviously, it was already a popular phone, but this is still a testament to Samsung’d device. More importantly, it shows that average consumers may actually be paying attention to these patent lawsuits. Hopefully, as a result more people will realize that the current patent wars only hurt the consumer, and banning products only helps Apple and serves only to limit their options. Since Samsung didn’t actually pay the fine to Apple with nickles as was rumored, they can at least say that the lawsuit temporarily boosted the sales of a device Apple is trying to stop.
[PC Advisor]
