Microsoft to open 32 pop-up stores this fall for selling Surface and more

Microsoft Store Video Wall - for some reason we don't have an alt tag here

With one of the most hyped up Microsoft products in recent history set to hit stores in a month and a half and only 24 Microsoft Stores (and a website) from which to sell it, the Redmond-based software giant is in desperate need of more retail locations. The company plans to meet demand by erecting a number of pop-up stores in 32 cities around the United States and Canada, including New York, San Francisco, Las Vegas, Portland, and Toronto.

Microsoft will ostensibly be using these stores to push its Surface tablets (which are reportedly a Microsoft Store exclusive), as well as Windows 8 PCs and installation discs, Windows Phone 8 handsets, and Xbox 360 consoles, as well as many other products from Microsoft and its partners.

Here’s the full list of pop-up locations:

  • Aventura Mall (Aventura, FL)
  • Beachwood Place (Beachwood, OH)
  • Cherry Creek Shopping Center (Denver, CO)
  • Dadeland Mall (Miami, FL)
  • Eaton Centre (Toronto, Ontario)
  • Fashion Mall at Keystone (Indianapolis, IN)
  • Fashion Show Mall (Las Vegas, NV)
  • Glendale Galleria (Glendale, CA)
  • Mall at Green Hills (Nashville, TN)
  • Mall in Columbia (Columbia, MD)
  • Metropolis at Metrotown (Burnaby, BC)
  • Montgomery Mall (Bethesda, MD)
  • Natick Collection (Natick, MA)
  • North Star Mall (San Antonio, TX)
  • Oakridge Centre (Vancouver, BC)
  • Penn Square Mall (Oklahoma City, OK)
  • Perimeter Mall (Atlanta, GA)
  • Roosevelt Field Mall (Garden, City, NY)
  • Ross Park Mall (Pittsburgh, PA)
  • Saint Louis Galleria (St. Louis, MO)
  • San Francisco Centre (San Francisco, CA)
  • South Shore Plaza (Braintree, MA)
  • Southpark Mall (Charlotte, NC)
  • Stonebriar Centre Mall (Frisco, TX)
  • Streets at Southpoint (Durham, NC
  • Time Warner Center: The Shops at Columbus Circle (New York, NY)
  • Washington Square (Portland, OR)
  • West Edmonton Mall (Edmonton, Alberta)
  • Westfarms Mall (West Hartford, CT)
  • Westfield Garden State Plaza (Paramus, NJ)
  • Woodland Hills Mall (Tulsa, OK)
  • Woodlands Mall (Woodlands, TX)

These pop-up stores, which will open sometime this fall (most likely before the big launch on October 26), will complement the 24 permanent Microsoft Stores located in California, Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Massachussetts, Minnesota, New Jersey, Texas, Virginia, and Washington, as well as the five which will soon be opening in Ontario, Puerto Rico, California, Delaware, New Hampshire, New York, and Ohio.

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William Devereux

William Devereux is the former Microsoft editor at Pocketables, as well as a Microsoft MVP and SkyDrive/ Insider. As his title implies, he wrote about all things from Redmond, including Windows 8 and Windows Phone. He is currently carrying a Windows Phone 8X by HTC and a Microsoft Surface with Windows RT tablet.

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12 thoughts on “Microsoft to open 32 pop-up stores this fall for selling Surface and more

  • Avatar of Matt

    Let’s see if they open a service bar and name it a Task Bar, maybe Apple will sue them

    • Avatar of William Devereux

      Microsoft has actually had retail stores for a few years now, so I doubt that will happen.

  • Avatar of Cristopher Rodriguez

    Or better yet: The Start Bar!!

  • Avatar of etiyi

    As well you I’ve said before I didn’t know Microsoft stores were a thing. Not sure it makes sense. Next thing you they’ll be an Android store

  • Avatar of stradavar

    Why wouldn’t it make sense having a store in which to sell their hardware?

  • Avatar of tray Rolin

    I think it’s a little late for that. If they only have about 50 stores over the U.S. and Canada, not to mention it is not even a store in some states, I think it would hurt them to sell it exclusively in there stores.

  • Avatar of Charles

    It would actually be nice if various Microsoft stores also sold accessories & other things like a Bose system for the Windows Phone.

    • Avatar of William Devereux

      You’re in luck! While Microsoft Stores highlight the Redmond software giant’s big brands, they also have accessories and other devices (like Kindles) available for purchase.

  • Avatar of Paul E King

    They want a store in the Mall at Green Hills in Nashville… the most Mac-centric minimall in the most mac-centric area with next to no parking open at any given point.

    Only location I can think of that it would be is across from the Mac store and Victoria’s Secret.

    I hope they call it The Progress Bar and you think you’re going to get out because you’ve paid but that last 1% of the receipt won’t finish printing…

  • Avatar of Damon

    Microsoft sure took a long time to jump on this bandwagon. Just like their cell phones.

  • Avatar of GregD

    FIGURES! Nothing close to me :(

    I want to see the Surface when it debuts (hopefully @ $199).

  • Avatar of William Devereux

    I’m surprised by how many people don’t seem to be aware that Microsoft Stores have been around since 2009. These pop-up stores are simply portable and temporary locations to complement the regular brick-and-mortar stores. I’m sure people think that their jokes are cute or funny, but…


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