HTC pulls out of US tablet market – but was it ever really in it to begin with?

You can officially push all those dreams of an HTC Nexus tablet – or any future HTC tablet – out of your head. After a failed attempt at the HTC EVO View 4G, the HTC Flyer, and the HTC Jetstream, HTC is officially pulling out of the US tablet market. What it seems to be forgetting is that it was never really in the tablet market to begin with.

None of HTC’s tablets really enjoyed any amount of success: they were all too expensive to begin with, and looking back, the addition of a $70 stylus that wasn’t bundled in most cases was just absurd. Hardly anyone ever associated the HTC brand with a successful lineup of tablets – unlike Apple (with the iPad), Amazon (with the Kindle), Barnes and Noble (with the Nook), or Samsung (with the Galaxy Tabs). Even the oft-forgotten Chinese manufacturer ASUS enjoyed more success than HTC ever did – and I’m referring to before the release of the Nexus 7.

Poor HTC.

Still, the company is keeping good spirits, and is trying to put a positive spin on it all. In a recent statement to the press, HTC stated that it “is pleased with the results of our first foray into tablets — the HTC Flyer, EVO View 4G, and HTC Jetstream — and like any products in the mobile space that were release some time ago, our tablets have run through their planned lifecycles. We’re continuing to watch the tablet market very, very closely for the right opportunity to re-enter in a way in which we’re not just offering a ‘me too’ tablet, but a product that’s compelling, differentiated, and inspiring to our customers.”

In other words, current HTC tablet owners shouldn’t expect any updates, and even though the company is done making tablets here for now, it wants to keep its options open – supposedly. Or this is just a nice way to ease the blow.

[Fierce Wireless via Phandroid]
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John F

John was the editor-in-chief at Pocketables. His articles generally focus on all things Google, including Chrome and Android, although his love of new gadgets and technology doesn't stop there. His current arsenal includes the Nexus 6 by Motorola, the 2013 Nexus 7 by ASUS, the Nexus 9 by HTC, the LG G Watch, and the Chromebook Pixel, among others.