iZettle launches in parts of Europe
We’ve talked about iZettle before, the Scandinavian equivalent of the Square mobile device payment system in the US. The service has been in beta for a while, but today I finally got an email saying it was actually launching in Scandinavia, the UK, and Germany. The way it works is that you buy a card reader (249 NOK here in Norway), use it with your iOS or Android device, and then you can take card payments. Unlike Square, iZettle reads the chip that is used in cards over here, as magnetic cards aren’t really used any more here.
The cost of the reader is noticeably higher than for the Square equivalent, likely because it reads the chip. While it’s not that expensive, it does put it above the limit for an impulse purchase, which could hinder the system’s adoption. Still, it’s great to see a service like this finally hit the streets in this part of the world, and it’s hard to resist getting one just for the tech factor.[iZettle]