Microsoft continues to “re-imagine” itself with new Bing logo and more

Bing - for some reason we don't have an alt tag hereA few days ago at a design event in Norway, Albert Shum of Microsoft and Todd Simmons of Wolff Olins spoke about Microsoft’s re-branding movement at a seminar called “Re-imagining Microsoft.” The talk covered re-branding of recent product groups including Windows and Office, along with the company’s main corporate logo. At the conference, Shum announced plans  and gave us a sneak peak at the re-branding Bing, Skype, and Xbox.

Microsoft’s new logos are based on the company’s Metro design language and implement flat two dimensional logos with vivid and bright colors. Microsoft’s goal is to present an experience in which all logos are fairly identical – remove the brand name and still be able to recognize the company family it belongs to.

Windows 8 and Windows Phone were the first large leaps for Microsoft’s re-branding, and there seems to be no force stopping the Metro UI’s inevitable takeover. Even seven years after Windows Vista and three years after Microsoft Kin are still leaving a bitter taste in consumer’s mouths, re-branding can’t be a bad idea.

What do you think- is Microsoft’s re-branding a positive step forward for the company?

[The Verge via Twitter]
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Michael Archambault

Michael Archambault was an associate editor at Pocketables. He is a coder, a thinker, and a dreamer who lives on the "Microsoft side of life." His current gadget arsenal includes a Lenovo ThinkPad X1 Carbon with Windows 8, Nokia Lumia 900 with Windows Phone 7.8 OS, and a Microsoft Surface RT.

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8 thoughts on “Microsoft continues to “re-imagine” itself with new Bing logo and more

  • Avatar of William Devereux

    I like this new look. It certainly matches the Microsoft design style (formerly known as Metro) that is rapidly permeating the company.

  • Microsoft, Stop trying to make Bing happen.

    It’s not going to happen!

    However, good on you Microsoft for trying to integrate all your brands. Looks good for the company.

    • Have you tried it out copeys? A lot of people make fun of Bing, but haven’t actually given it a go. :)

      • Avatar of William Devereux

        Indeed. It’s a great search engine, believe it or not.

        • I don’t doubt it is good! I actually really like the whole picture thing in the background – and all the info. Plus, the video search is incredible – I hate Googles Video search.

          As mentioned below however – it may be a good search engine in many aspects, but I never usually get good local results. In Google I get better local results.

      • I have indeed!

        The reason I don’t use it is because Bing is still very much US based. The Maps section (which I use with Google constantly) is just not to a standard I can use it at my location. Same reason I don’t use Apple Maps on my iPhone. Google is a lot more robust – and it also is more robust with searches in my area.

        No streetview, or accurate search results (I usually get sent to the US for business searches) is a major killer for Bing.

        Plus, at work using Google I don’t have to enter proxy information – with Bing, I still do (minor inconvenience)


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