Microsoft continues to “re-imagine” itself with new Bing logo and more

A few days ago at a design event in Norway, Albert Shum of Microsoft and Todd Simmons of Wolff Olins spoke about Microsoft’s re-branding movement at a seminar called “Re-imagining Microsoft.” The talk covered re-branding of recent product groups including Windows and Office, along with the company’s main corporate logo. At the conference, Shum announced plans  and gave us a sneak peak at the re-branding Bing, Skype, and Xbox.

Microsoft’s new logos are based on the company’s Metro design language and implement flat two dimensional logos with vivid and bright colors. Microsoft’s goal is to present an experience in which all logos are fairly identical – remove the brand name and still be able to recognize the company family it belongs to.

Windows 8 and Windows Phone were the first large leaps for Microsoft’s re-branding, and there seems to be no force stopping the Metro UI’s inevitable takeover. Even seven years after Windows Vista and three years after Microsoft Kin are still leaving a bitter taste in consumer’s mouths, re-branding can’t be a bad idea.

What do you think- is Microsoft’s re-branding a positive step forward for the company?

[The Verge via Twitter]
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Michael Archambault

Michael Archambault was an associate editor at Pocketables. He is a coder, a thinker, and a dreamer who lives on the "Microsoft side of life." His current gadget arsenal includes a Lenovo ThinkPad X1 Carbon with Windows 8, Nokia Lumia 900 with Windows Phone 7.8 OS, and a Microsoft Surface RT.