The Moto X is official, five carriers, cosmetic customization, and Android 4.2


We’ve know about the Moto X for quite some time now, so today’s announcement wasn’t all that much of a surprise in most ways. Still, the frequently rumored and leaked Moto X is finally official, so let’s take a look at the first Motorola device built what could be considered to Google’s specifications.

As far as the specifications go, the rumors that we already covered were pretty much spot on. The Moto X includes a 4.7-inch HD 720p display driven by an Adreno 32o GPU, and a 1.7GHz Snapdragon S4 Pro dual-core processor using the same Moto X8 setup as the DROID Ultra line. Cameras include a 10MP rear and 2MP front sensor, while RAM is measured at 2GB. The device comes in 16GB and 32GB storage variants, and includes Bluetooth 4.0, WiFi b/g/n, NFC, and wireless Qi charging. A 2,200mAh battery powers the show, but Motorola claims around 24 hours of battery life thanks to the X8 system and other optimizations. Sadly, there is no microSD card slot, though that much we already expected.

On the software side, the Moto X is running Android 4.2.2, not quite the latest version of Android from Google. It is essentially without a skin, but does include some of Motorola and/or Google’s new software features first seen with the DROID Ultra line such as always on Google Now, quick access to the camera, and active display. In a sense, it is what Android’s flexibility should allow: stock with only the truly useful improvements from Motorola.

At launch, five carriers will carry the Moto X in the US: Verizon, AT&T, T-Mobile, Sprint, and US Cellular. Not all carriers have reported pricing, but AT&T and Sprint have the on contract prices starting at $199 for the 16GB model and $249 for the 32GB, which is unlikely to be undercut by any of the other carriers. Interestingly, there is no exact availability date, though the device is said to be available “starting in late August/early September,” not today like we initially thought. Google Play and Motorola will also carry an unlocked version with an unlocked bootloader, but no price or launch date has been announced.

Things get interesting when you get to the customization aspect of the device. At launch, only the AT&T version will support the “MotoMaker” customization service, though Verizon and other carriers (and potentially Google Play) will get the ability sometime in the future. In the meantime, the black and white version of the device will be available through all carriers.

Through the customization service, users can currently choose from 2 colors for the front cover, 16 for the back cover, 7 accent colors for the power key, volume key, and camera ring, and a number of wallpapers that will match the color options. Custom boot messages and engravings will also be available. The wood-like version seen above is an option for customization, though a number of the color combinations also look very nice.

What is probably the biggest letdown about the Moto X is the price, which is not the $299 unlocked that we had hoped for. Still, what we have from Motorola is a very solid smartphone that includes nearly stock Android, good looks, and a few new software features. The “wow” factor is somewhat lost because other Motorola devices include the software features as well, but that doesn’t mean they will be less impressive on the Moto X. And while some may dismiss the customizations as superficial, they don’t look bad and I don’t doubt that they will help get people talking about the phone.

Though it may not be exactly what the enthusiasts wanted, the Moto X appears to be a very solid consumer devices with a few pretty cool new ideas. Now we just have to see how well it sells.

[Motorola via Droid-Life]
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Aaron Orquia

Aaron Orquia is an associate editor at Pocketables. He has been using Android and Linux since he bought his first computer years ago, and his interest in technology, software, and tweaking both to work just right has only grown stronger since then. His current gadgets include a OnePlus One, a Pebble smartwatch, and an Acer C720 Chromebook.

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5 thoughts on “The Moto X is official, five carriers, cosmetic customization, and Android 4.2

  • Avatar of Fifth313ment

    Exactly, the price really blew me away, I never thought they would charge that much. And don’t give me because it’s made in America, as Americans won’t buy American unless they are giving them away for free sadly. Just look at our automobile market for proof. I would pay a little more to buy American if the Moto X had, had current tech but never for year old tech.


  • Avatar of JRDemaskus

    They have to start somewhere. And maybe using proven tech is easier to start with than cutting edge.
    That said, I am still hopeful for a Grand Flagship device this year.
    Doesn’t matter as there are enough devices and manufacturers to produce the product anybody is looking for.

    • Avatar of Fifth313ment

      LOL, the way you talk you would think we were talking about Ford with the Model T? Start somewhere last time I checked Motorola made the first cell phone ever. Fast forward 40 years and now they have to start over, lol. You guys are kidding yourselves if you think this phone will sell. It might sell to a few personalization nuts but that is all. Once people compare specs it’s the ball game for Motorola. Just my two pennies though…


  • Unlocked/unsubsidized pricing is still up in the air, and it might still sell for $300 on Google Play. For example, look at the 16GB Nexus 4 – $350 from Google Play, or $550 from T-Mobile off-contract. It’s not beyond the realm of possibility that this phone will be similar, with horribly inflated unsibsidized prices from carriers, and cheaper prices from Google/Motorola.

    Let’s wait and see.

  • Avatar of chestchar

    I have had 2 Motorolas :the 90’s flip grey brick analog model and the Defy. The 90’s analog model proved to be much more reliable. Whatever prompted Google to purchase this once leader of technology I will never know. Yes, they did lead the industry at one point in cellular phones that actually worked very well. But much like the American auto-industry, the owners of Motorola must have assumed they were untouchable and now they will be failing with the Moto X as well. Seriously??!!…Color customization???…I can walk in any mall in North America, whether it be a strip mall or mega mall, and find a kiosk that will give me that same selection and option to customize any smartphone. Furthermore, most people I know often buy protective covers for their brand new phones the second they them, often covering up whatever design the manufacturer put into the phone. Frankly, I will not be surprised to see Motorola share the same fate as Blackberry or Chrysler and frankly, for what they did to a truly once-great American icon company, THEY DESERVE IT!!!


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