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Amazon could be HTC’s knight in shining armour


HTC is stuck between a rock and a hard place. No matter what it does, its failures always seem to outweigh its successes. Its profits continue to decline, offset only mildly by the success of the HTC One, and there are even rumors of a potential merger with Lenovo. But wait – could Amazon be the missing link that HTC needs to finally turn itself around?

If we are to believe the most recent mumblings about HTC, the Taiwanese manufacturer might be working with Amazon on the rumored upcoming Amazon phone. In fact, it might actually be working on three different Amazon phones! According to these reports, HTC is already in an “advanced stage of development” on one Amazon phone, with two more in the pipeline. There are no other details about these devices, except that Amazon is now aiming for a release in 2014. According to previous rumors, one of these devices might even be a holographic 3D device, like the HTC EVO 3D.

If HTC is able to pull this off – and that’s a big if – this might finally be its saving grace. Think about it:

  • Amazon is wildly successful with its line of Kindle eReaders and Kindle Fire tablets. It has created a growing market for Amazon products and services, and people who are familiar with Amazon’s previous hardware offerings might love a similar experience on a phone.
  • There are no Android smartphones that offer access to Amazon’s Instant Video service. It’s only available on Kindle Fire tablets and iOS devices. Maybe this is why Amazon has refused to release the app to the Android masses.
  • Google has proven that there is a growing market for low-cost, off-contract, unsubsidized phones. The Nexus 4 was so successful at launch that it crashed Google Play, so if Amazon wants to bypass the carriers completely, it actually has a fighting chance – as long as HTC can keep hardware prices down.
  • Additionally, if Amazon gives HTC a small percentage of all app and media sales purchased through the phone, this could provide HTC with a nice, continuous stream of revenue.
  • There are no current, mainstream 3D phones. If Amazon can pull this off on a level that far exceeds the experience that the EVO 3D provided, this could be a key differentiator for Amazon and HTC against the likes of Samsung and Apple. Also, HTC already has the 3D experience – hopefully it learned from its previous blunders.

What do you think? Would you like to see HTC make an Amazon phone?

[Andrioid and Me]
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John F

John was the editor-in-chief at Pocketables. His articles generally focus on all things Google, including Chrome and Android, although his love of new gadgets and technology doesn't stop there. His current arsenal includes the Nexus 6 by Motorola, the 2013 Nexus 7 by ASUS, the Nexus 9 by HTC, the LG G Watch, and the Chromebook Pixel, among others.

Avatar of John F

5 thoughts on “Amazon could be HTC’s knight in shining armour

  • HTC makes wonderful hardware, it’s the software updates that (in my opinion) are the blunders. I would love to see HTC carry on as a phone manufacturer, and if that means partnering with another company to make a product that I have no interest in, then I say go for it :)

  • John, are you Canadian? “Armour”?

  • Avatar of Spencer

    I would like to see HTC succeed. If that means making an Amazon phone I say go for it. I personally have no interest in the phone though.

  • Avatar of Carl D

    Heck yeah go for it!!!!


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