If the rumored merger between Sprint and T-Mobile actually happens and gets regulatory approval from the FCC, the latest reports indicate that neither company will keep its name. Instead, the new combined company will take the name of its parent company and be called SoftBank USA.
If this is true, both Sprint and T-Mobile brands would effectively disappear from the US. This could be a good thing, since both have traditionally been viewed by consumers as second rate mobile network providers, and many analysts argue that the new company will need a fresh start. On the other hand, T-Mobile’s brand has made an amazing comeback as its Uncarrier initiative has caused it to gain more customers than any other network last quarter.
John Legere is still expected to head this new company, and he’s been quoted many times as saying “Uncarrier is here to stay.” But how would you feel about the T-Mobile name going away for good? (I don’t think anyone will care about or miss Sprint.)
What are your predictions, and what do you want to have happen? Let us know below![TMoNews]