Sprint reacts to T-Mobile’s Test Drive by announcing 30 day “risk-free trial”
In the wake of T-Mobile’s Uncarrier 5.0 announcement, which included allowing customers to test T-Mobile’s network risk free for seven whole days with a free iPhone 5S, Sprint announced its own new 30 day “risk-free trial.”
Sprint is apparently so pleased with its recent network enhancements that “we believe customers will be delighted,” according to Sprint CEO Dan Hesse. The new satisfaction guarantee works by completely refunding the cost of new customers’ devices, and a complete waiver of all service and activation charges, if those customers aren’t completely satisfied with Sprint service.
This is a little different than what T-Mobile is offering. Rather than test driving with a loaner phone for a week without actually having to sign up for service, this risk-free Sprint trial is only for new customers who go through all the steps of actually setting up a new account. On the other hand, Sprint customers have a longer amount of time to try out the network and they aren’t restricted to iPhones.
It’s also worth noting that this is really just a revival of Sprint’s previous trial terms – but that’s a good thing. In either case, there are advantages and disadvantages to both Sprint’s and T-Mobile’s approaches. At the very least, the competition is heating up – which is exactly what T-Mobile wants.
[Sprint] Thanks, Bill!
