T-Mobile Uncarrier 5.0 is here: #7nightstand
In a press conference yesterday evening in Seattle, T-Mobile CEO John Legere announced the next phase of T-Mobile’s Uncarrier revolution, which he is calling a “seven night stand.”
T-Mobile’s more official name for this is the “T-Mobile Test Drive.” Basically, T-Mobile is offering potential customers a chance to test out the network for seven days for free. The carrier has partnered with Apple to provide interested consumers with an iPhone 5s to use for free for seven whole days, with unlimited nationwide service.
Starting Monday, June 23, people can sign up for this seven night stand at t-mobile.com/testdrive. Those who participate will have to provide a valid credit card number, but T-Mobile says it will not be charged and is simply to confirm the shipping address. (Hint: It’s also to protect T-Mobile’s rear end in case you never return the iPhone, or it’s in several pieces when you return it.) Once the seven days are up, participants in the trial will have to return the iPhone to their nearest T-Mobile retail store, which will be equipped to handle the returns.
While carriers have long offered customers grace periods, T-Mobile is the first carrier to take this particular approach. It’s intriguing to say the least; T-Mobile claims it will revolutionize the mobile phone shopping experience. I’m a little hesitant to go that far, but I’m still interested to see how this affect’s the carrier’s bottom line, and whether it will result in an increase to its subscriber count.
Are you going to have a seven night stand with T-Mobile?
[T-Mobile]
