T-Mobile is ready to take on AT&T’s most recent add campaign by offering a new family plan that will include four lines with 10GB of data total for only $100/month. T-Mobile’s current four-line family plan only gives each person 1GB of data per month for the same price.
The new pricing will be available beginning on July 30. One important distinction to make between T-Mobile’s and AT&T’s pricing is that T-Mobile gives each user 2.5GB of individual data, while AT&T allows family members to share the data unequally between each line. Unlike AT&T, though, T-Mobile does not charge overages, and throttles people once they hit their individual high speed data limits.
It’s also important to note that the new plan includes all the regular Uncarrier perks, such as unlimited talk and text, free international texting and data usage, and unlimited streaming from select music services.
In typical John Legere style, he wrote in a blog post this morning:
Leaving my office last week, I pulled alongside a bus covered with yet another ad for AT&T’s “Best-Ever Pricing” for families. These ads are everywhere. AT&T’s sinking some serious dough into marketing their latest-greatest family pricing, which strikes me as funny. Because their deal is no deal at all, and next to T-Mobile’s Simple Choice Family Plan, AT&T’s “Best-Ever Pricing for Families” is a joke.
It infuriates me that they’re selling this to hardworking families who could use that money for more important things. And they have the nerve to call it “Best-Ever Pricing.” I just couldn’t stand by without speaking up and calling them on their BS.
This pricing is set to end on January 2,2016; afterwards, standard data allotments will go back down to 1GB per line.[T-Mobile]