Shortly after Sprint announced a new unlimited plan for $60/month, T-Mobile has decided to make its offerings a little more interesting, too. Earlier today, T-Mobile announced a new $5 add-on for its Simple Starter plan that will increase the amount of data that customers can use from 500MB to 2GB – that’s four times the amount of data.
This means that T-Mobile customers who don’t want to pay $50/month for 1GB of data on a Simple Choice plan can instead opt for 2GB of data for $45/month.
No, that’s not a typo.
Given these numbers, why would anyone choose the Simple Choice plan? The biggest benefit is that Simple Choice customers can get unlimited data. If you sign up for any tier below unlimited (1GB, 3GB, or 5GB), you’ll still get unlimited albeit throttled data. Simple Starter customers, on the other hand, get cut off once they reach their limit.
Additionally, Simple Choice customers get access to all the Uncarrier benefits like free international texting and roaming, free music streaming that doesn’t count against your data, and more.
The limited-time offer will start on September 3, and T-Mobile’s press release doesn’t mention any changes to the Simple Choice plans, so it’s probably safe to assume that they will be staying the same for now. That is, unless Sprint does something else that forces T-Mobile to respond.
The pricing wars have only begun to get interesting, folks.[T-Mobile]