HTC will now focus on high-end tablets in 2015
Now that HTC is back in the tablet game with the new Google Nexus 9, everyone is wondering what the Taiwanese company’s next move will be. Speaking to North Asian press, HTC executive Jack Tong gave a hint about what 2015 would hold: Namely, HTC is not interested in doing battle with other manufacturers who make low-cost, low-powered tablets. Saying that it’s “not a profitable market,” Tong understands that lower cost tablets might attract more buyers, but the profit margins are too small for that to really matter.
Instead, “There is actually a bit more room for growth and product differentiation in the high-end and mid-tier tablet segments.” This makes it sound like HTC will focus on higher-end tablets going forward, especially since the market position of cheap 7-inch tablets has been blurred by phablets like the Samsung Galaxy Note series, the iPhone 6 Plus, and even the Nexus 6.
Tong said we shouldn’t expect an HTC tablet anytime in the next few months, but that mid-2015 looks to be a good time to start testing the waters.
[Focus Taiwan]
