While I generally am not a fan of device protection plans that you have to pay extra for, HTC is seeking to change the game by offering all of its customers a free form of protection from damage, which it’s calling “Uh-Oh protection.” The Taiwanese manufacturer is offering this device protection free for all HTC One M9 buyers in the US, and it will presumably expand to other HTC handsets, as well.
Here’s how it works: Within 12 months of purchase, HTC will give you a free phone replacement if your screen gets cracked, your phone suffers from water damage, or you decide to switch to an incompatible carrier. To claim your free replacement, you just need to contact HTC’s customer support either on the phone or through a live chat. Next, you can get your replacement phone sent the next business day with a $299 hold placed on your credit card, which will stay until HTC receives the damaged phone; or you can send in your damage phone first and not have to worry about the credit card hold.
The best part is, if you never use Uh-Oh Protection, HTC will give you $100 to use toward your next HTC phone purchase.
Overall, this is not a bad deal at all, and is a genius way for HTC to gain more long term, repeat customers. Is this enough to sway any of you toward the HTC One M9 for your next phone purchase?[HTC]