MetroPCS feels the heat from Cricket and Boost
As the prepaid wars heat up, T-Mobile’s wholly owned MetroPCS brand must really be feeling the pressure from Sprint’s Boost and AT&T’s Cricket. MetroPCS announced a new plan this morning that includes unlimited talk, text, and data (1GB at 4G speeds) for only $30/month – that includes all taxes and fees.
That’s $20 less than a comparable plan from T-Mobile direct, although it only appears that phones sold by MetroPCS are eligible for this offer, so you won’t be able to bring your own device. The plan is promotional, which means it won’t be around for new customers forever, but once you get it, you should be able to keep it for as long as you want. There’s no word, though, on when new sign ups will end.
So what’s the dead giveaway that this is squarely aimed at Boost and Cricket? This line, in T-Mobile’s media alert that went out earlier today:
You won’t find a lower cost option with data at Boost or Cricket. Period.