Sprint is doubling its company-owned store count thanks to Radio Shack
Sprint says that it has more than doubled the number of company-owned stores last week, thanks to Radio Shack’s bankruptcy. Last Friday, the carrier opened 1,435 Sprint-Radio Shack stores.
Sprint is operating as a co-tenant in all of these stores, along with General Wireless, an affiliate of Standard General, which acquired 1,743 Radio Shack stores as part of the electronics retailer’s bankruptcy proceedings. Sprint is now the primary brand in these locations in both marketing materials and signage, and will occupy about a third of the retail space.
Sprint says it will work closely with General Wireless to implement a “store-within-a-store” merchandising strategy, and in the coming months, Sprint will also “actively recruit a skilled workforce to fill quality full- and part-time positions.” Boost Mobile and Virgin Mobile, prepaid MVNOs that are both operated by Sprint, will also be sold at these stores, while all other wireless brands will get kicked out – this includes postpaid carriers AT&T and Verizon, along with prepaid MVNOs TracFone and Net10.[Twice] Thanks, Bill!