Sprint plans to personalize service anywhere with Direct 2 You
Earlier this week, Sprint announced that it is rolling out a more personalized customer service program that actually seems original and full of potential. It’s called Direct 2 You, and it involves representatives coming to you – wherever you want – to deliver and configure your new phone. This includes the transfer of content such as contacts, pictures, videos, and apps from your old phone to the new one. Best of all, this individualized service is free for everyone.
According to Sprint, qualified customers will receive an offer via text or email to upgrade their phone. Customers have to call the Sprint phone number in the text or email to take advantage of the offer and schedule an appointment for this free service. A Direct 2 You Expert will arrive when and where the customer requests, including homes, businesses, or coffee shops, and will set up and activate the new phone. Customers can choose to turn in their old phones for recycling or reuse.
Direct 2 You is now live in Kansas City, and it will launch in Chicago and Miami on April 20. In typical Sprint fashion, the rollout seems slow – it will reach 10 cities by the end of August, and 30 more by the end of September. Sprint says it intends to roll it out everywhere by the end of 2105 – we’ll see.
In any case, this seems like a great idea, if Sprint is able to pull it off. What do you think?
[Sprint] Thanks, Bill!
