Google introduces 360-degree ads to go along with new 360-degree content

Google has been a true leader when it comes to innovation in online video streaming. The search giant has poured a ton of resources into YouTube, making it one of the first places people where people could go to upload 360-degree videos and view them on any device.

Lots of people have since been creating 360-degree content, too, including companies who are looking to increase engagement with potential customers. Can you see where I’m going with this?

Let’s not forget that Google is primary an ad company. This is how it makes money. So get ready to start seeing 360-degree video ads on YouTube.

Bud Light is the first advertiser to launch a 360-degree video ad, although Google wants more companies to join in the fun:

To create 360 degree video ads, you will need access to one of the following 360 degree cameras: Ricoh Theta,Kodak SP360, Giroptic 360cam, or IC Real Tech Allie. All of these cameras are already available or coming soon. Once your video is ready, follow these steps to upload the video to desktop Chrome. Campaigns for 360 degree videos running as TrueView ads can be set up in AdWords and your Google sales representative can help you with YouTube Mastheads.

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