According to Droid Life, Google Play Movies is renting movies for $0.99 for any movie rental, for some accounts.
I’m currently seeing a rent any movie for $1.99 deal with several 4K titles showing as 50% off as well. Not entirely sure why I’m in the $1.99 category, but there you go.
They mention on DL that some accounts don’t have that offer and you need to be logged into a personal account. Well, I am, but I got the $1.99… ah well, cheap movie rentals. There you go. Thanks Droid Life.