Google introducing Privacy Sandbox for Catvertisers to poop in
Google, the company that makes about $2.35 million an hour in profit selling your data, is introducing new privacy measures to Android and the web to prevent others from harvesting and selling your data. They’re calling it the Privacy Sandbox, which will allow you to more easily break ties between apps, websites, tracking, etc.
The web version initially appears to be the phasing out of third party cookies in an attempt to limit tracking by companies that don’t know how to tie an IP address to a person. The Android side will introduce solutions that operate without cross app identifiers. You’ll probably need an anonymizing VPN thrown in there somewhere to obfuscate things as well, who knows.
It’s an idea, I’ll be interested to see how 1) Google manages to circumvent it for themselves since they have OS and browser access, 2) how advertisers react and figure out how to circumvent it.
Not against it, just wondering how it will play out as sites like ours only pay for themselves due to ad code (y’all didn’t buy a lot of stuff for our fat 3-6% Amazon commissions last year.)
[Google blog]
