I suppose you could look at it as the generic version of Seidio, which is basically what it is, but then you'd have a tough time figuring out why the Platinum Series 3500mAh extended battery for the EVO is $69.99 when the identical Seidio-branded version (MSRP of $69.95) usually runs somewhere in the low $50s at Amazon
A quick look at Best Buy's current online inventory shows that the extended battery isn't the only accessory affected either. In fact, the generic Innocase II Surface case is actually now $5 more expensive than the real one!
And I thought the whole point of buying a lesser brand was to save some cash.