Beats previously purchased MOG, presumably to prepare for this service. However, while MOG focuses on on-demand listening, it looks like the new Beats-branded service will focus on curated playlists.
With news that Beats will buy back HTC’s ownership stake in the company, it looks like this service will launch independently of HTC. That might be good or bad, depending on how one looks at the situation: the streaming music space is extremely crowded, with the likes of Pandora, Rdio, Spotify, iTune, and Google all fighting for a piece of the pie. A new service will need all the support it can get, and HTC is less likely to bundle it with all its smartphones now that it no longer has a controlling interest in Beats.
In any case, I’m still interested to see what the service will look like. It will have to be fairly compelling to get me to switch from Google Play Music All Access, though.
[The Next Web via Android Community]