Windows Phone wins 88% of the “Meet Your Match” challenges
Roughly one month ago, Microsoft’s Ben the PC Guy began challenging people to “Meet Your Match,” pitting competing smartphones like Android and iOS against Windows Phone. Unlike the somewhat controversial “Smoked by Windows Phone” campaign, which ran through the first half of the year and was designed to show off the speed of the Windows Phone OS, “Meet Your Match” is all about personal preference. This encompasses everything from the interface and hardware to photo quality and features.
Over 75,000 people have taken the challenge so far in the US, UK, France, and Germany, and the results show that they preferred Windows Phone 88% of the time. While this number isn’t quite as impressive as winning 98% of the 50,000 plus “Smoked by Windows Phone” challenges, it goes to show that, in most cases, Windows Phone is a much more personal OS. The “Meet Your Match” YouTube videos have also been viewed more than 600,000 times, with a like/unlike ratio equal to that of the post-challenge surveys.
Personally, I’ve found this to be the case as well. While some people might prefer the customizability of Android – just take a look at our excellent series of Tasker articles, for example – many people simply find Windows Phone easier and more pleasant to use. Have you tried taking the “Meet Your Match” challenge? And, even if you haven’t, do you agree with the results so far?[Windows Phone Blog]