Zino must be getting desperate. The digital magazine distributor has existed for years, but has also made it into the true consumer market because of tablets. When Apple then decided to do their own magazine thing in iOS 5, that had to have been one of the worst days of Zino’s life. Now they’re trying desperately to expand to new markets – or old markets…dead markets? Whatever you want to call the HP Touchpad’s discontinued WebOS ecosystem.
Zinio sells subscriptions and single issues of various magazines (mostly very well known titles, not in-house stuff) through a central system, so the WebOS app is another software client to take advantage of the existing infrastructure. That means it will basically need very little upkeep, so going into a small market won’t cost them much. Android is making its way to the Touchpad through third party hacking meaning that Zinio would be possible even without a native app, but seeing as how the discounted $99 Touchpad no doubt made it into homes of many people who don’t go around switching OSes I’m sure that the app will see some use either way.[Google+Reader” target=”_blank”>Liliputing]