Sprint reorganizes and gives the boot to four execs

In what seems to be its never-ending quest to be more efficient and cost-effective, Sprint CEO Dan Hesse announced last Friday that the company is merging the sales and marketing departments for both consumer and business operations. As a result, Paget Alves will transition from his current position as head of business operations to the chief consumer sales officer. Bill Malloy will also be responsible for both consumer and business marketing.

In addition, four top execs – some of whom you may have heard of – will be leaving the company: Bob Johnson, head of customer services; John Carney, head of consumer marketing; Danny Bowman, president of integrated solutions; and Chris Rogers, a senior exec who was responsible for corporate development and spectrum.

Hesse said that this is not the beginning of major layoffs in the company, which is reassuring. Rather, this seems to be an additional way for the big-spending yet cash-strapped company to trim a bit of fat from the top, which is always welcome news. Hopefully, with the money saved on big corporate salaries and bonuses, Sprint will be able to use that money to continue rolling out LTE and developing the HTC EVO line even further.

We can hope, at least.

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