HTC recently announced on its blog that, for the past few weeks, it has opened up a customer rating system that you can access on all official HTC product pages, or the HTC Facebook page. As everyone knows, online reviews and rating systems often draw a lot of praise from consumers, but they also make it much easier for trolls and haters to do their thing.
So why is HTC opening itself up like this, potentially making it much more vulnerable?
We take customer opinions very seriously at HTC. In my role as the worldwide community manager, I often hear what people love and, well, don’t love, about their phones. Our community is so active that sometimes it is difficult to identify and distribute all the feedback we receive from social media.
With our new ratings and reviews tool, every review is read, categorized, and shared throughout HTC. Everyone from product planners, designers and developers, to senior management see what customers like you are saying about the phones you use everyday.
Well, there you have it. I, for one, am very happy that HTC is taking those extra steps that it thinks are necessary in order to get more and better feedback from its customers. And just in case you're wondering, the HTC EVO 3D currently has 4.5/5 stars, although I couldn't find a product page for the EVO Design 4G, the EVO View 4G, or the original EVO 4G.[HTC]